Workit Health’s 2017 Year In Addiction Treatment

For Workit Health, 2017 was a big year forward in addiction treatment.

We wanted to take a moment to give a huge thank you for all your support this year! Workit Health continues to grow and provide better addiction care for all because you were with us every step of this journey. It truly takes a village of support to grow a business, especially one that is actively fighting the opioid epidemic and providing a science-backed way to help people heal. We are so incredibly grateful that you are part of our journey.

Some highlights from 2017:

 Kristin providing addiction treatment at Workit Clinic in Michigan.


PRESS RELEASE: Workit Health and Brighton Center for Recovery Partnership Will Provide Patients With Complete Continuum of Addiction Care

(Read original press release on PRWeb)

Workit Health & Brighton Center for Recovery: This innovative clinical partnership will provide patients with a seamless addiction care experience.

Ann Arbor, MI — Today, Workit Health and Ascension’s Brighton Center for Recovery announced an innovative clinical pilot partnership to provide patients with a seamless addiction care experience. The two industry-leading organizations are teaming up to provide a full spectrum of addiction care, including prevention, inpatient and outpatient treatment, aftercare, and recovery. This will be the first time that an online addiction program is partnering with an inpatient rehabilitation network to further the addiction treatment continuum of care in Michigan.

With the opioid epidemic now declared a national emergency by the President, and more opioid prescriptions than people in Michigan, personalized addiction treatment is needed more than ever. Brighton Center For Recovery has helped thousands of individuals recover from substance use disorders, with an intensive case management program as well as 24-hour nursing staff coverage and a holistic approach to treatment. Workit Health has pioneered the world’s first online addiction care program with a “patients as designers” approach, providing a compassionate and customized experience to users through evidence-based curriculum, coach support, and 24/7 program access.

“Addiction is a brain disease that needs specialized treatment and continual care, both online and offline,” said Robin McIntosh, Co-founder and Co-CEO of Workit Health. “Together, Workit Health and Brighton Center for Recovery will provide patients with the help and support they need to be successful in their recovery.”

“Addiction is a brain disease that needs specialized treatment and continual care, both online and offline.”

“By integrating Workit Health’s online program with Brighton Center for Recovery’s inpatient rehabilitation programs, we will create a seamless experience of support along the care continuum like never before,” adds Lisa McLaughlin, Co-founder and Co-CEO of Workit Health. “Traditionally, patients are handed off from one care provider to another in between phases of treatment. Workit Health and Brighton Center for Recovery aim to be the continual sources of support, underscoring all of it through technology and precision medicine.”

“As the disease of addiction has increased, the need for new partnerships and new tools is evident” said Raymond Waller, director of Brighton Center for Recovery. “Our growing relationship with Workit Health aligns with these needs, and strengthens our ability to provide people with recovery supports where they live.”

Through this partnership, individuals who are in both Workit Health’s and Brighton Center for Recovery’s programs can now:

  • Receive escalation of care seamlessly through Workit Health’s platform to Brighton Center For Recovery for inpatient care;

  • Access Workit Health’s program 24/7 through any computer, phone, or tablet to chat with their recovery coach and do program exercises;

  • Get ongoing personalized addiction care before, during, and after Brighton Center for Recovery’s residential treatment programs

Workit Health will be connecting all users who may need escalation of care to Brighton Center for Recovery’s inpatient treatment programs, and will continue to provide 24/7 program access and coach support throughout treatment, as well as aftercare and recovery support. Brighton Center for Recovery will receive access to Workit Health’s online addiction care program as a new recovery resource for patients entering aftercare.

To learn more about Workit Health, visit For more information about Brighton Center for Recovery, visit

(Read original press release on PRWeb)

Media ContactGloria Zhugloria@workithealth.com415-906-0161

Brian Taylorbrian.taylor@ascension.org248-331-4789

Google just made it tough for rehabs to advertise on Adwords. Here’s why we’re cool with it.

On September 14, Google officially announced that it will stop accepting ads for rehab centers. Here at Workit, we firmly support Google’s decision to kill all shady rehab center ads.

Why? Simply put, we are NOT a rehab.

It’s easy to lump all addiction care into one giant word these days: REHAB. Celebrities and the media are using it so much that it’s become the go-to word for anything treatment related. Is it really a surprise that in some social groups (*cough cough* Hollywood *cough*), it’s now even a status symbol to have gone to rehab? In reality, how many of us really know what goes on behind locked doors at these expensive, exclusive centers that promise “first-class settings” and “the finest recovery experience?”

Many of us start our search in search engines.

At our most vulnerable, we instinctively isolate ourselves. We grab our phones, computers, and tablets, and run towards Google for answers. Google has become our default therapist, our Magic 8 Ball, and our keeper of search history secrets. We frantically type, click, type, back click, type again for answers in dark hours of need.

Best drug rehab near me Drug rehab Drug detox near me Top rehab centers Heroin detox treatment near me Detox from drugs treatment centers

And the list goes on.

The first results that we used to see were all labeled with the tiny blue words, “Ad.” Ah, relief! Finally, just what you were looking for … Or was it? You click on the first link. It promises the best drug detox treatment for 30 days. You hope that you’ll finally get the help you need. And maybe you do, or maybe you don’t. The rest isn’t based on science, success rates, or best business practices.

The reality is, the rehabs at the top of the search results weren’t the most successful. They just paid Google the most.

Here’s how it works:

One patient, on average, spends around $40,000 per month in a rehab facility. Businesses purchase Google ads to try to snag that money. For example, the term “drug rehab locations” costs a minimum of $187 per click on the ads that appear when you search that term. Let’s say 10 people click on the ad link for a rehab, and 1 person becomes a patient. That means, the rehab would have spent $1,870 on the ad, but made a profit of over $38,000.

That’s just the beginning. Some rehabs reportedly spend $1 million per month just on these Google ads. That’s when we start asking the real question: how much money are these rehabs actually making, to make it rain advertising dollars like this?

“Some rehabs reportedly spend $1 million per month just on these Google ads. That’s when we start asking the real question: how much money are these rehabs actually making, to make it rain advertising dollars like this? ”

I’m going cross-eyed just trying to do those calculations. It’s easy to understand why for-profit treatment has left a bitter taste in people’s mouths.

We’re glad Google is taking a stand against shady rehab advertisements online. But it’s safe to say there are other ways to truly help people get the treatment they need:

1. Transparency in pricing. Have you ever looked at a treatment bill and went ‘WTF is a Level 4 visit and why did it just cost me $300?” Or how about those weird fees that are attached to the end? Treatment centers often bank on the confusion of patients and their families, in hopes that patients will just pay without asking any questions.

2. Science-backed programs. For too long, many inpatient, extensive (and expensive!) treatment centers have relied upon aggressive, in your face treatment styles that have little or no evidence backing them up. Reporter Zachary Siegel (an addict himself) has a great article on many rehabs rely on methods that are unproven and often ineffective.

3. Ongoing support. Thirty days, then what? Rehab often whisks you from your current reality for a month, then places you right back into your old problems. And real life. Why is this a problem? Because recovery needs to be ongoing, adaptable, and practical. This means that you need to be able to receive support day-to-day, as you’re working at your job, taking care of your kids, and living at home. Rehab as an escape can sometimes come as a relief, but treatment needs to become fully integrated into your life and needs to help you build a new, sustainable lifestyle.

4. Community involvement. More and more research is showing that opiate addiction, especially, stems from a lack of connection. When you’re away from your home for thirty days to dry out, you’re not building healthy new connections in your local community. Our communities are full of vital resources. Making use of them and creating a healthy, thriving social network is key to recovery.

The bottom line is, the best treatment option for you can’t be determined by how much advertising money a treatment organization can spend. With Google taking a stand on listing theft against shady rehabs, we—collectively as an internet dwelling society—can finally get the addiction treatment and healing that we deserve.


PRESS RELEASE: Statement from Workit Health Regarding the White House Recommendation To Declare Opioid Crisis a National Emergency

Workit Health’s Role in the Opioid Crisis

The White House Commission on Combating Drug Addiction’s interim report recommended the President declare a national public health emergency due to the opioid crisis. Lisa McLaughlin and Robin McIntosh, Co-CEOs of Workit Health, the world’s first online addiction care program, respond with the following statement:

“We wholeheartedly support the White House panel’s recommendations to take life-saving, critical action against the opioid epidemic. Those recommendations include enhanced access to medication-assisted treatment, increased provider education, and access to Naloxone. We are at the front lines of the fight against this disease for the lives of Americans every day. It is alarming that more Americans are killed by opioids than by guns or car accidents. At Workit Health, our mission is to provide effective and personalized addiction treatment options for anyone in need. Medication-assisted treatment will help us achieve this mission.”

Better Access To Medication-Assisted Treatment

“Addiction is not a choice, it is a disease that requires specialized treatment, the same as any other chronic illness. We have already lost too many, but with better treatment options, resources, and community support, we will eventually win.”

The commission called for expanded access to medication-assisted treatment. Directly answering this call, Workit Health offers medication-assisted treatment paired with personalized treatment programs and coach support, the gold standard in recovery from opioid use disorder. Studies have shown that opioid addiction treatment is more effective with doctor-prescribed medication, as medication significantly decreases the risk of relapses and overdoses. Despite the research, medication-assisted treatment continues to face a stigma from the public and healthcare systems. To save lives, the stigma surrounding medication-assisted treatment must end.

Workit Clinic was launched as a direct response to the opioid epidemic. With a mobile pilot program starting in Michigan, Workit Clinic is able to go where the need is and create a better solution to help people recover from opioid use disorder. A fast, effective treatment clinic offers individuals and their communities the skills and support needed to fully heal, going beyond just medication or therapy. Our program provides evidence-based exercises, coach support, and a dedicated Workit Care team including a physician with addiction-specific experience. The Workit Care team, together with technology and human-centered design, presents a compelling and compassionate treatment option.

Fighting For the Lost and the Living

Workit Health is founded by patients as designers, with both founders and many employees in long-term recovery. The fight against the opioid epidemic will be won by those who have been there. Workit Health’s leadership team sees this as a deeply personal mission, and firmly believes that compassion, education, and community support lay the foundation for effective treatment and successful recovery.

Addiction is not a choice, it is a disease that requires specialized treatment, the same as any other chronic illness. We have already lost too many, but with better treatment options, resources, and community support, we will eventually win.

Media ContactGloria 906-0161