Kali Lux is a consumer marketing leader with a focus on healthcare and wellness. She has over a decade of experience in building and operating metrics-driven brand, demand generation, and customer experience teams. A founding member of Workit Health’s team and a person in recovery herself, she’s passionate about fighting stigma and developing strategies that allow more people access to quality treatment at the moment they’re ready for help.

Steve Geiger, a seasoned healthcare product executive with over 20 years of experience, has a rich background in launching new offerings and managing existing ones in both large-scale and start-up environments. Steve is focused on enhancing digital health services to improve recovery journeys for Workit Health’s members. Outside work, Steve enjoys culinary explorations with his family and bike rides for leisure. A proud University of Wisconsin alumnus, Steve currently resides in Minneapolis.

Kate is an implementation expert with a background in SaaS implementation, Strategic Partnerships, and Policy Research. She is passionate about improving access to care across the country.

As VP of Experience and Design, Laura uses design-thinking frameworks to align and mobilize effective, outcome-oriented teams focused on improving the member experience through innovation, iteration, and empathy. Her personal and professional interests orient around community building and how spaces and products facilitate people’s sense of belonging and identity.

As VP of Engineering, Pat manages our engineering and product development at Workit Health. He coordinates product roadmap, design, and development, ensuring that our technical stack exceeds the standards of our members, stakeholders, and staff. Pat is proud to pursue the mission of using technology to help individuals recover from addiction.

Eileen Barrett, MD, MPH, is an experienced clinician and researcher who cares deeply about improving the care of people with substance use disorders, gender equity, health equity, and clinician well-being. Her commitment to improving patient experience is a guiding principle as she promotes better care, increased access, and reduced stigma for those with substance use disorders and mental health conditions. Dr. Barrett is President-Elect of the American Medical Women’s Association.

As Vice President of People & Culture, Sara is a human capital expert with a behavioral science toolbox. Armed with 13 years of experience and an MS in Applied Anthropology, her passion areas include employee experience, culture, technology, and the future of work in healthcare. 

As Vice President of Sales, Nate leads the sales efforts at Workit Health to drive new logo acquisition. He works cross-functionally with all Workit departments to deliver tailored solutions to all of Workit’s clients. With 20+ years as a sales professional, Nate brings deep payer industry knowledge, contract negotiation expertise, and strategy development to the Workit team. Nate resides in Lolo, MT with his wife and three children, and enjoys spending time with his family and enjoying the great outdoors.