Workit Health, an Oakland, CA and Ann Arbor, MI–based innovative digital program for overcoming addictive behaviors, raised a $1.1m in seed funding.
The round was led by Montage Ventures and Lux Capital with participation from Invest Detroit Ventures’ First Step Fund, Wakestream Ventures, Impact Engine, and strategic angel investors.
Co-founded by Lisa McLaughlin and Robin McIntosh, Workit provides a 90-day digital program that pairs one-on-one support from professionally-certified counselors with interactive, customized digital content. The core of the program is based on evidence-based therapies for addiction, including Motivational Interviewing (MI), Relapse Prevention Therapy, (RPT), Cognitive Behavioral Therapy (CBT), and Brief Interventions (BI).
The interactive curriculum continually adapts to each individual’s evolving needs and feedback.
Workit Health is currently participating in the Healthbox Studio in Los Angeles and is an alumnus of Seamless Internet of Things Accelerator in Grand Rapids, MI. It was previously a tenant of the non-profit Ann Arbor SPARK incubator and selected as the IT Sector Winner in the 2015 Accelerate Michigan Innovation Competition.